Today in class we discussed the importance of researching your buisness and everything about the buisness your getting into before you dive in. We talked about the many forms of research you can do  over companies, and demographics to get a better idea of how your buisness will turn up. This should prove to be very helpful in the future. It may help me to avoid making poor investments, as well as only involving myself in businesses that I think will thrive after covering these many different basis of research. I never grasped how important demographics were entirely on a company until I really started thinking about it during today's class. They will easily make or break a buisness, and you can have a rather good general idea of what will occur if you do your research over the area, people, resources, and competition within relative distance of your operation. This could lead to saving tons of money as well as making tons of money in the long run.