In class today we discussed franchising and the importance of building a good brand. We talked about how franchising and licensing works. I found that rather interesting as you tend to have to pay a high amount just to get a known brands company name for the company you plan to run. For instance you can't just start a burger joint called McDonalds due to the brand and image they have built around that name, as well as their trademark. It cost $1,000,000+ just to get the franchise tag from McDonalds, plus the cost you must then put into the restaurant. Another topic we discussed was image and building a good brand. We talked about how our reputation is all we have so we should really try not to taint it especially when dealing in the business world, because poor mistakes tend to follow you around for quite some time in the world of business. This has shown me that I should definitely be careful about my decisions, as well as try to present yourself as well as possible at all times because your appearance has a lot to do with your image.